mimlo

An app interprets unfamiliar memes into understandable humor.








Role
Full Stack Designer
Time
Jan 2025 — Present
Type
iOS  App







UX Research

Working with the UXR team
Assumptions


• Memes serve as an internet language for Generation Z.
• People feel excluded and fear missing out when they don’t get the meme.


Competitor Analysis


• Existing services interpret memes in plain text.
• The user experience feels direct but monotonous, resembling a dictionary.


Methods


• Interviews & Surveys
• Prototype Testing
• A/B Testing

c


Key Insights


• Through research, users need and want a visually stimulating app.
• With richer context and multi-dimensional content that preserves humor and meaning, memes can be easily understood.









app 1.0
Shipped in May 2025














process

app 1.02.0
Detailed process on inquiry



New 3D Emojis

Name Card


Example Card











app 2.0
Coming this fall 2025






Emojis provide visual cues to help
users understand memes.




Generative emojis make it easier for users
to grasp the meaning of a meme.



All 3D emojis are custom-designed,
built on a scalable library, and easy to understand.





Generative examples provide
a little more context.


Generative examples give users accurate and infinite examples
to understand memes and how to use them.



Text message context helps you understand
how to use the meme.




Loading Indicator






Replies and similar memes give
a fuller understanding.


Contextual reply suggestions enable users to quickly
copy and use in their conversations.



Similar memes section suggests related
memes or expressions.

“SLAY”
“ Thanks”


Different info inputs tailored to
every scenario.


Voice Input



Camera Input

c 


The search bar has been refreshed
with a more compact look.








Visual system, new look.













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